Caspar Schlickum is CEO of Wunderman APAC. Prior to Wunderman, Caspar was part of the founding team of WPP-owned global digital media platform Xaxis, where he served as CEO of Xaxis EMEA.
Caspar has extensive experience in digital media and audience insight-driven marketing, having spent four years at Mindshare as a global client lead, and one year within Kantar, the holding company for WPP’s research and insight businesses.
Prior to joining WPP, Caspar was Commercial Development Director at Fairfax Digital, one of Australia’s largest publishing houses. Before commencing his career in marketing, he spent six years in investment banking, based in Sydney, advising on technology, communications and infrastructure projects in the Asia Pacific region.
Caspar holds an economics degree (with first-class honors) from Monash University in Melbourne, Australia, and an MBA from London Business School as well as Northwestern University’s Kellogg Graduate School of Management.
Caspar is frequently solicited by prestigious industry organizations to share his insights and knowledge as an awards jury member, panel moderator, panelist and a keynote speaker at the Cannes Innovation Lions, the FT Digital Media Summit in London, the Festival of Media Global in Rome and Web Summit in Dublin.
In addition, Caspar is a regular author for The Drum among other publications, writing about key industry trends and the future of the digital industry in the programmatic space, as well as general developments in media.
Given his passion for education and learning, Caspar gives back to the community through his contributions in academic publications, such as the Journal of Digital & Social Media Management. He has been a regular guest lecturer at London Business School MBA and Executive Education programs.
Caspar’s active contributions to the technology industry have been recognized by The Drum (nominated by his peers as the winner of The Digital Leader of the Year at the Drum Digital Trading Awards in 2016) and econsultancy (shortlisted for Senior Digital Leader of the Year Award in 2015).