“Krishnan is a consumer-obsessed brand-junkie who is passionate about creating and building meaningful brand experiences for the people who buy and love them. He believes that the use of creative content, technology and data intelligently and seamlessly has the power to transform this one-sided advertising-led relationship of the past to what consumers really want in this experience-driven economy.
Krishnan thinks that the sharp end of marketing today is the ability to create truly personalized and optimized brand experiences, at scale, spanning better product, service or commerce experiences or more relevant and meaningful content or communication experiences. He always tries to be a guide and an enabler for brands and to help drive tangible business results.
With 20 years at WPP, Krishnan is currently Chief Client Officer at Wunderman. Over the last two decades he has worked across the region on P&G brands, Starbucks, Chanel, 3M, HSBC, Kellogg’s, Nestle, Unilever, IBM, Dell, Microsoft, Ford, Shell and various others across B2C and B2B assignments.”