Sidharth (Sid) is a rare breed in the media & communications industry.
He comes with a multi-regional; multi-disciplinary background having started his media planning/strategy career in the Middle East working with leading media agencies to his current role in APAC where he leads media procurement for Johnson & Johnson.
His career stints include Universal McCann and OMD in Dubai as well as Starcom & Zenith in Singapore.
While at Starcom he was the Regional Group Director on the P&G ASEAN business leading the Haircare, Babycare and Healthcare categories.
In his current cross sector role at Johnson & Johnson (covering Consumer, Pharmaceuticals, Medical Devices and Vision), Sid leads Media Procurement for 14 APAC markets.
His focus is on maximising media effectiveness and value for J&J through solid business critical partnerships.