After three years in Australian media, Tara left News Corp to join Crimtan UK in October 2010. Tara rose to become Group Account Director before moving back to Australia to open the Sydney office. Crimtan launched as one of the first data driven programmatic platforms in ANZ and since then Tara has broadened the team across APAC. Crimtan APAC are now running campaigns across 13 markets and in 2016 Crimtan opened local operations in Singapore and Japan. Tara is currently focussed on projects right across the region with exciting new markets on the horizon.
"Programmatic might not always be glam and sexy, but it gets results!
I am very excited to be involved in The Digital Trading Awards in APAC in it’s inaugural year. Having been involved in submissions in previous years in the UK, I have seen the great work that is put forward. That is what we are here to celebrate."